How Dine Brands Increases Value Cross-Functionally with FoodLogiQ Connect
Learn how Dine Brands Global Quality Assurance Specialist Jason Brown is leveraging the FoodLogiQ Connect platform to drive business continuity throughout the company, whose brands represent 6,000 restaurant locations worldwide.
Dine Brands Global is one of the world's largest full service dining companies in the world, and franchises two iconic brands, Applebee's and IHOP. A customer since 2018, the Dine Brands Quality Assurance team has evolved their programs by leveraging the FoodLogiQ Connect platform for years. Dine Brands’ current approach to food quality and safety? Building value through new efficiencies and superior visibility.
Value-building is not always the first thing that comes to mind when one mentions food safety or quality assurance. As Dine Brands Quality Assurance Specialist Jason Brown points out, “Quality Assurance is not known as the money-making part of the organization.” The philosophy of building value is more often claimed by business units like franchise operations, advertising or innovation. Many believe that the importance of protecting customers, delivering top-tier, traceable ingredients and resolving incidents swiftly are investments reflected in red on their company’s balance sheet. And, when things are going well, quality and safety can remain out of sight, out of mind. “You don't really think about the things that are going on behind the scenes,” says Brown, “The restaurant doesn't care about how long it takes to get a credit until they need a credit.”
However, the Dine Brands team is proving that, armed with the right digital tools, value-building is something Quality Assurance can drive on a fundamental level.