Many food businesses begin at local farmers markets. They are a fantastic way to get the word out about your new product and to get valuable feedback directly from consumers. Fresh produce, small-batch jams, and locally-made baked goods straight from the producer make these markets a popular destination for thousands of people. Farmers markets are ideal for creating relationships between businesses and local customers. Whether you are at the market with a new product or one that has repeat customers, selling local doesn’t mean food safety should be ignored.