What we learned from the FDA’s public meeting on tech-enabled traceability and outbreak response, smarter tools, new business models and food safety culture.
The FDA held a public meeting yesterday kicking off their new campaign on A New Era of Smarter Food Safety. The all-day event was a referendum on the status of food safety across the industry, as well as a step towards consensus building on how to reimagine food safety at scale.
Consumers are willing to invest in products from transparent companies that promote food safety best practices. Integrating food safety into your brand can protect your customers while building trust.
When it comes to food data, consumers have voiced their opinions loud and clear: they demand truth and transparency about the products they buy. Many brands are developing messaging to address this shift in the market, taking advantage of the premium customers will pay for insight into their food; Response Media’s 2017 study found that over half of consumers would pay anywhere from 50% to 100% more for transparent fresh and packaged food products.
FoodLogiQ’s leadership team will meet with FDA officials and other food industry execs on Oct. 21 to discuss the importance of traceability, digital technologies, and evolving food business models that will foster a culture of food safety.
Members of the senior leadership team from FoodLogiQ will travel to Washington, DC, on Monday, October 21 to provide comment at the FDA Public Meeting “A New Era of Smarter Food Safety.” The highly-anticipated event kicks off an initiative that focuses on food traceability, digital technology and evolving food business models.
Fast-growing consumer packaged goods company chooses FoodLogiQ to achieve streamlined supply chain management, traceability and customer transparency
FoodLogiQ is quickly becoming the solution of choice for consumer packaged goods companies pursuing global supply chain visibility, streamlined supplier management, and quality issue tracking and reporting. Among the CPG companies to recently join FoodLogiQ’s growing customer base is Laird Superfood.
Traceability is picking up steam as regulators and customers drive for transparency, brands identify the ROI, and the industry looks towards new technology adoption. Read the Current State of Traceability E-Book for a deeper dive on the movement.
The food industry is experiencing a renaissance, and safety and transparency are the cornerstones of this new direction. As consumers continue to express concern for what is in their food and federal regulations begin to reflect this sentiment, it is increasingly important for food growers, suppliers and retailers to deliver the highest quality products with the most clarity possible.
