Food recalls and withdrawals are inevitable in the food industry. From a marketing perspective, preserving your brand reputation while ensuring consumer safety during food recalls is a priority. Understanding consumer responses to food recalls is also crucial for proper food recall management. How do you maintain customer loyalty while managing a food crisis?
The food industry is fast-moving when it comes to responding to consumer preferences. Social media allows information to be shared instantly to millions of people. It’s an opportunity for the food industry to listen and engage with consumers.
In the article “How to Use Social Media as a Test Kitchen for Your Brand,” QSR Magazine social media turned sweet tea-loving guests of McAlister’s Deli into fans of a new green tea option. McAlister’s asked the question, “Who’s talking about green tea and what are they saying?” to determine trends and preferences. They discovered that flavored green tea was more popular on social media. Consumer feedback allowed the company to create a niche flavor that would represent their brand and resonate with tea drinkers.
Read any current business blog or publication, and you’ll probably find multiple articles on the subject of blockchain. The topic has become the center of attention throughout the world of business and industry, continuing to stir up questions and conversation about its relevance and impact on our economy. Touted as revolutionary for everything from banking to health to food, blockchain makes a whole host of promises; however, the jury is still out on whether this ‘Superman’ of technology can really save the world.
We are excited to share that Forbes Magazine has included FoodLogiQ on The 25 Most Innovative Ag-Tech Startups list for the second consecutive year!
Forbes Magazine stated, “Forbes has taken to the fields and phones to come up with the top 25 most innovative startups in the ag-tech space. Just as we did last year, we surveyed the agricultural technology landscape by speaking with experts, venture capitalists and accelerators; then we examined financials and each company’s agricultural credentials. This year’s list features 12 alumni and 13 newcomers.”
Finding the right food packaging for your product is a balance between function and consumer trends. Today’s consumers want packaging to do less damage to the environment. Food packaging must also represent your brand, provide nutritional information, keep food fresh and safe, all while enticing consumers to purchase your product. What is the balance between food safety and marketable design when it comes to food packaging?
