Food safety, traceability and sustainability blog

4 Surprising Consumer Trends Food Retailers Should Know

We can all recall a litany of consumer food trends of years past, from shunning carbohydrates, sodium or fat, to obsessing over the latest “superfood.” But as much as consumer preferences ebb and flow, they’re an important bellwether of buying habits and an opportunity for food retailers to cater to influential markets.

The Evolution of Trust in the Food Industry

Although only one-third of the public thinks the agriculture community and food companies are transparent, a new FoodThink report states that nearly two-thirds of consumers want more information about how their food is produced.  

The latest research appears in "Evolving Trust in the Food Industry" from Sullivan Higdon & Sink (SHS) FoodThink. The white paper contains insights into Americans' knowledge and trust of the food industry and how those perceptions have changed from 2012 to present.

"Food marketers should know that consumer perceptions of transparency in the food industry are consistently improving but there is plenty of room to grow," said Erika Chance, senior FoodThink researcher. "The good news is that consumers are turning to food companies and grocers for more information because they do have an interest in learning more about the food they eat."

Chick-fil-A Goes "Behind the Menu" on Instagram

Chick-fil-A is tapping the popular social media platform Instagram to share a "behind the menu" experience that promotes balanced-meal choices by educating customers about the chain's food transparency, according to a company press release. 

"We're constantly looking for new and innovative ways to leverage our social channels for our fans," said Emily Randall, Social and Digital Marketing at Chick-fil-A. "Through this new level of menu transparency, every guest can find their own balance, as that means something different to everyone."

Traceability 101: Tips for Achieving Farm-to-Fork Supply Chain Transparency [WEBINAR]

Thinking of pursuing greater transparency across your restaurant's supply chain? 

Don't miss our free Webinar: Traceability 101: Tips for Achieving Farm-to-Fork Supply Chain Transparency to Increase Food Safety and Manage Quality. Amid national attention around foodborne illnesses and increasing customer demand, it’s more important than ever for restaurant operators to achieve greater transparency throughout their food supply chain. On March 1, 2016, you'll be able to learn how two restaurant operators are taking a proactive approach to implementing end-to-end traceability across their supply chain. 

SXSW Meetup: What's behind the menu, and why it matters to the future of food

Are you going to SXSW this year? We'll be there discussing NextGen Food and AgTech applications at a Meetup hosted by BlueCart,  makers of a free app for restaurants and vendors to simplify their ordering process. We're partnering with BlueCart to spark conversations on how to address inefficiencies in the system and talk through the latest innovations in supply chain, from field to wholesalers to restaurants. We'll be talking food waste, food safety, wild food, seed banks, the future of farming, local sourcing and more, so join the conversation and share those big opinions! 

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Traceability Consumer Survey

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