Food safety, traceability and sustainability blog

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Fast Food Trends in 2018: Where Does Social Media Fit In?


The food industry is fast-moving when it comes to responding to consumer preferencesSocial media allows information to be shared instantly to millions of people. It’s an opportunity for the food industry to listen and engage with consumers.

In the article “How to Use Social Media as a Test Kitchen for Your Brand,” QSR Magazine social media turned sweet tea-loving guests of McAlister’s Deli into fans of a new green tea option. McAlister’s asked the question, “Who’s talking about green tea and what are they saying?” to determine trends and preferences. They discovered that flavored green tea was more popular on social media. Consumer feedback allowed the company to create a niche flavor that would represent their  brand and resonate with tea drinkers.

Food Packaging: Finding the Balance Between Function, Trend and Food Safety


Finding the right food packaging for your product is a balance between function and consumer trends. Today’s consumers want packaging to do less damage to the environment. Food packaging must also represent your brand, provide nutritional information, keep food fresh and safe, all while enticing consumers to purchase your product. What is the balance between food safety and marketable design when it comes to food packaging?

FoodLogiQ's Top 5 Blog Posts of 2017

As 2017 comes to a close, here's a look back at FoodLogiQ's top 5, most viewed blog posts from this year. Whether it was the impact of blockchain on the food industry or how brands are raising transparency, here they are in case you missed them...  

FoodLogiQ to Present at Canaccord Genuity 37th Annual Growth Conference on Wednesday, August 9, 2017

Dean Wiltse, CEO of FoodLogiQ, will present at Canaccord Genuity 37th Annual Growth Conference on Wednesday August 9, 2017 at 3:30pm EDT in the London Room of the InterContinental Boston Hotel in Boston, MA.

FoodLogiQ Selected Again to Present at CED Tech Venture Conference 2017

We are excited to announce that FoodLogiQ has been selected to present at the CED Tech Venture Conference 2017 that will take place September 19-20, 2017 in Raleigh, NC at the Convention Center. This is the second year in a row that FoodLogiQ has been chosen as a Showcase Company.

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