The food industry is fast-moving when it comes to responding to consumer preferences. Social media allows information to be shared instantly to millions of people. It’s an opportunity for the food industry to listen and engage with consumers.
In the article “How to Use Social Media as a Test Kitchen for Your Brand,” QSR Magazine social media turned sweet tea-loving guests of McAlister’s Deli into fans of a new green tea option. McAlister’s asked the question, “Who’s talking about green tea and what are they saying?” to determine trends and preferences. They discovered that flavored green tea was more popular on social media. Consumer feedback allowed the company to create a niche flavor that would represent their brand and resonate with tea drinkers.