Food safety, traceability and sustainability blog

The 2019 WSJ Global Food Forum: Consumers Trends, Traceability, and Food Efficiency Take Center Stage


FoodLogiQ’s Chief Marketing and Strategy Officer Katy Jones examines key insights from the 2019 Wall Street Journal Global Food Forum including the changing consumer, how traceability is gaining momentum, and why food waste is a focus at the farm-level.

Speakers at yesterday’s WSJ Global Food Forum set the stage for valuable ongoing discussions about the risks and opportunities driving the future of global food business. The event took place in New York City, bringing together leaders from agribusiness, technology, economics, and government. The program tackled numerous issues facing the food industry—from the impact alternative meats and startups are having on established markets, to the role data, traceability, and automation will play in the changing landscape of agricultural labor and supply chain transparency.

 

Traceability, Transparency Top IFIC Food Trends Survey


While price and taste certainly still rank high among consumers when it comes to purchasing behavior, they also want a deeper understanding of exactly what it is they are eating. According to the International Food Information Council (IFIC) Foundation, U.S. consumers want to learn more about the origins of their food and its entire journey from farm to fork.

“Americans have a growing appetite for more information about their food, and technology is enabling eaters like never before,” said Joseph Clayton, CEO of the IFIC Foundation. “It’s also driving transparency across the food supply chain.”     

Food Safety and Quality in Chef-Driven Fast Casual

There’s no doubt consumers love fast food. Fast casual dining has been on the rise since the late 2000s, and the movement has drawn the interest of food industry professionals at all levels, including chefs. In 2016, more than 1,600 chefs surveyed by the National Restaurant Association identified chef-driven fast casual concepts as a top trend, next only to local food sourcing.

Fast Food Trends in 2018: Where Does Social Media Fit In?


The food industry is fast-moving when it comes to responding to consumer preferencesSocial media allows information to be shared instantly to millions of people. It’s an opportunity for the food industry to listen and engage with consumers.

In the article “How to Use Social Media as a Test Kitchen for Your Brand,” QSR Magazine social media turned sweet tea-loving guests of McAlister’s Deli into fans of a new green tea option. McAlister’s asked the question, “Who’s talking about green tea and what are they saying?” to determine trends and preferences. They discovered that flavored green tea was more popular on social media. Consumer feedback allowed the company to create a niche flavor that would represent their  brand and resonate with tea drinkers.

Food Packaging: Finding the Balance Between Function, Trend and Food Safety


Finding the right food packaging for your product is a balance between function and consumer trends. Today’s consumers want packaging to do less damage to the environment. Food packaging must also represent your brand, provide nutritional information, keep food fresh and safe, all while enticing consumers to purchase your product. What is the balance between food safety and marketable design when it comes to food packaging?

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