Food safety, traceability and sustainability blog

Smart Food Sourcing and Brand Transparency

Today’s consumers want more variety in their food, but they are also more critical of product labels. They want food supply chain transparency, especially about the origin of their products they buy. On the regulatory side, new laws stipulate a focus on preventing contaminated raw materials from getting into the food supply chain, rather than dealing with contamination in factories. For anyone involved in the supply chain, delivering on these expectations can be challenging.

Exploring Blockchain Solutions within the Food Supply Chain


Join FoodLogiQ for a live demo on Thursday, July 26th, 2018 at 2:00pm ET and learn how Blockchain has the potential to revolutionize business and redefine companies and economies within the food supply chain. 

Although Blockchain is still in its infantile stage, there's been no shortage of media coverage on this new technology. Read any current business blog or publication, and you'll probably find multiple articles on the subject of blockchain.

Food Recall Management: How Food Recalls Affect Consumer Buying Habits and What You Can Do About It

Food recalls and withdrawals are inevitable in the food industry. From a marketing perspective, preserving your brand reputation while ensuring consumer safety during food recalls is a priority. Understanding consumer responses to food recalls is also crucial for proper food recall management. How do you maintain customer loyalty while managing a food crisis?

Fast Food Trends in 2018: Where Does Social Media Fit In?


The food industry is fast-moving when it comes to responding to consumer preferencesSocial media allows information to be shared instantly to millions of people. It’s an opportunity for the food industry to listen and engage with consumers.

In the article “How to Use Social Media as a Test Kitchen for Your Brand,” QSR Magazine social media turned sweet tea-loving guests of McAlister’s Deli into fans of a new green tea option. McAlister’s asked the question, “Who’s talking about green tea and what are they saying?” to determine trends and preferences. They discovered that flavored green tea was more popular on social media. Consumer feedback allowed the company to create a niche flavor that would represent their  brand and resonate with tea drinkers.

FoodLogiQ Continues Thought Leadership on the Topic Taking the Business World by Storm: Blockchain

Read any current business blog or publication, and you’ll probably find multiple articles on the subject of blockchain.  The topic has become the center of attention throughout the world of business and industry, continuing to stir up questions and conversation about its relevance and impact on our economy. Touted as revolutionary for everything from banking to health to food, blockchain makes a whole host of promises; however, the jury is still out on whether this ‘Superman’ of technology can really save the world.

Food Safety & Traceability Software Buyer's Guide

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The Fact, Fiction and Future of Blockchain with FoodLogiQ

Traceability Consumer Survey

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