Food safety, traceability and sustainability blog

Consumer Sentiment on Food Transparency and Recall Responsiveness

Learn what over 2,000 US Consumers had to say about food transparency in FoodLogiQ's latest E-Book, Consumer Report: Sentiment on Food Transparency and Recall Responsiveness.

The consumer mindset about food has evolved dramatically in the last decade. With information at the tips of their fingertips, and heightened vigilance in the wake of a global pandemic, consumers’ demand for healthy, safe and ethical food products has graduated from a passing trend to a full shift in public consciousness. The modern consumer now requires the same technology-enabled experience and visibility that has become emblematic of life in the new millennium. For food brands weighing the upstart costs of keeping up with these expectations, it is important to understand how consumers value transparency.

Defining Traceability in the New Era

What do we mean when we talk about traceability? As the industry moves beyond one-up-one-back product tracking, how will we define and standardize transparency within the food system?

As food quality and safety standards evolve, so too do the concepts driving industry innovation. Understanding food traceability, in particular, has been a moving target for years as expectations around transparency between supply chain partners continues to evolve. However, with the FDA’s recent release of proposed FSMA 204 enhanced traceability requirements, consensus is being built around what food traceability means in the New Era of Smarter Food Safety.

The 2019 WSJ Global Food Forum: Consumers Trends, Traceability, and Food Efficiency Take Center Stage

FoodLogiQ’s Chief Marketing and Strategy Officer Katy Jones examines key insights from the 2019 Wall Street Journal Global Food Forum including the changing consumer, how traceability is gaining momentum, and why food waste is a focus at the farm-level.

Speakers at yesterday’s WSJ Global Food Forum set the stage for valuable ongoing discussions about the risks and opportunities driving the future of global food business. The event took place in New York City, bringing together leaders from agribusiness, technology, economics, and government. The program tackled numerous issues facing the food industry—from the impact alternative meats and startups are having on established markets, to the role data, traceability, and automation will play in the changing landscape of agricultural labor and supply chain transparency.

Food Label Claims: Tips for Delivering on Your Brand Promise

What message does your brand convey to consumers on your packaging? Consumer trends have pushed for clean labels and transparency. Food and beverage brands are highly regulated regarding what types of label claims can be made and what information must be included on packaging. Differentiating packaging to stand out amongst the thousands of products on retailers’ shelves can help brands stand out. But are the food label claims delivering on the brand promise?

Centralized Supplier Documentation: A Key Factor in Supplier Management

Sixty-nine percent of businesses do not have full visibility of their supply chains, according to the Business Continuity Institute. Under FSMA guidelines, visibility of supplier documentation is essential to the safety of your food business. Implementing a management system for supplier documents will enable your team to promptly and strategically make decisions with ease based on current, real-time supplier data.