Consumers have access to more information than ever in today's interconnected world. With this comes an increased focus on transparency for businesses across the supply chain and fulfillment methods, as well as sourcing.
Citing a recent survey by The Food Industry Association (FMI) and Nielsen entitled "Transparency in an Evolving Omnichannel World," Supermarket News reveals what information grocery store consumers want to know.
Learn what over 2,000 US Consumers had to say about food transparency in FoodLogiQ's latest E-Book, Consumer Report: Sentiment on Food Transparency and Recall Responsiveness.
The consumer mindset about food has evolved dramatically in the last decade. With information at the tips of their fingertips, and heightened vigilance in the wake of a global pandemic, consumers’ demand for healthy, safe and ethical food products has graduated from a passing trend to a full shift in public consciousness. The modern consumer now requires the same technology-enabled experience and visibility that has become emblematic of life in the new millennium. For food brands weighing the upstart costs of keeping up with these expectations, it is important to understand how consumers value transparency.
What do we mean when we talk about traceability? As the industry moves beyond one-up-one-back product tracking, how will we define and standardize transparency within the food system?
As food quality and safety standards evolve, so too do the concepts driving industry innovation. Understanding food traceability, in particular, has been a moving target for years as expectations around transparency between supply chain partners continues to evolve. However, with the FDA’s recent release of proposed FSMA 204 enhanced traceability requirements, consensus is being built around what food traceability means in the New Era of Smarter Food Safety.
FoodLogiQ’s Chief Marketing and Strategy Officer Katy Jones examines key insights from the 2019 Wall Street Journal Global Food Forum including the changing consumer, how traceability is gaining momentum, and why food waste is a focus at the farm-level.
Speakers at yesterday’s WSJ Global Food Forum set the stage for valuable ongoing discussions about the risks and opportunities driving the future of global food business. The event took place in New York City, bringing together leaders from agribusiness, technology, economics, and government. The program tackled numerous issues facing the food industry—from the impact alternative meats and startups are having on established markets, to the role data, traceability, and automation will play in the changing landscape of agricultural labor and supply chain transparency.
