Food safety, traceability and sustainability blog

Consumer Demand for Supply Chain Transparency and Fresh, Local Food Drives Farm-to-Table into Fast Casual Dining

Consumer preferences for healthy, nutritious food continue to drive trends in the food industry. The farm-to-table concept, which involves reducing the distance food travels before it arrives at the consumer’s table, is an old but still relevant concept. Farm-to-table sources food through as few intermediaries as possible and uses ingredients in their freshest state.

Not only are consumers thrilled to have same-day harvests on their plates, they are increasingly drawn to brands that demonstrate sustainability and supply chain transparency. This presents several opportunities for food businesses.

Smart Food Sourcing and Brand Transparency

Today’s consumers want more variety in their food, but they are also more critical of product labels. They want food supply chain transparency, especially about the origin of their products they buy. On the regulatory side, new laws stipulate a focus on preventing contaminated raw materials from getting into the food supply chain, rather than dealing with contamination in factories. For anyone involved in the supply chain, delivering on these expectations can be challenging.

Exploring Blockchain Solutions within the Food Supply Chain

Join FoodLogiQ for a live demo on Thursday, July 26th, 2018 at 2:00pm ET and learn how Blockchain has the potential to revolutionize business and redefine companies and economies within the food supply chain. 

Although Blockchain is still in its infantile stage, there's been no shortage of media coverage on this new technology. Read any current business blog or publication, and you'll probably find multiple articles on the subject of blockchain.

Food Recall Management: How Food Recalls Affect Consumer Buying Habits and What You Can Do About It

Food recalls and withdrawals are inevitable in the food industry. From a marketing perspective, preserving your brand reputation while ensuring consumer safety during food recalls is a priority. Understanding consumer responses to food recalls is also crucial for proper food recall management. How do you maintain customer loyalty while managing a food crisis?

Fast Food Trends in 2018: Where Does Social Media Fit In?

The food industry is fast-moving when it comes to responding to consumer preferences. Social media allows information to be shared instantly to millions of people. It’s an opportunity for the food industry to listen and engage with consumers.

In the article “How to Use Social Media as a Test Kitchen for Your Brand,” QSR Magazine social media turned sweet tea-loving guests of McAlister’s Deli into fans of a new green tea option. McAlister’s asked the question, “Who’s talking about green tea and what are they saying?” to determine trends and preferences. They discovered that flavored green tea was more popular on social media. Consumer feedback allowed the company to create a niche flavor that would represent their  brand and resonate with tea drinkers.