Food safety, traceability and sustainability blog

In Conversation with SupplyChainBrain: What Do Food Consumers Care About?

Video: FoodLogiQ’s Chief Marketing and Strategy Officer Katy Jones discusses the modern consumer in the age of food traceability with SupplyChainBrain. View the full interview here.

At FoodLogiQ, much of what we know about consumer sentiment comes directly from the source. We recently conducted a food consumer study to get a deeper understanding of the US mindset when it comes to a variety of food issues. In the interview, Jones cites one of the survey's key findings. 

From Tomato Vine to Tomato Sauce: A Look into the Visibility Traceability Provides

Tomato, tomato: let’s trace the whole thing as salad or sauce! Download our Tomato Vine to Tomato Sauce Traceability Infographic to view two possible journeys produce can take with enhanced visibility through traceability.

Today, it’s not just possible for food safety leaders to know every step a food item has taken along the supply chain—it’s a critical business imperative.  However, for those who are just starting to tackle supply chain transparency, visualizing how traceability can be achieved from farm to fork can be challenging. At FoodLogiQ, we partner with leading brands like IPC/Subway to implement traceability throughout their supply chain. To showcase the intricacy and granularity in end-to-end traceability, we created a summary of two possible journeys one of the most popular produce items could take: that of the tomato.

A Food Brand's Guide to: The Transparency Today's Consumers Need

Grasp key findings from FoodLogiQ’s survey of over 2,000 consumers in our latest E-Book, “A Food Brand’s Guide to What Consumers Care about in the Age of Transparency."

The consumer mindset about food has changed significantly in recent years. While diet fads come and go, consumers’ interest in healthy ingredients and concern about the origin of their food has graduated from a passing trend to a full shift in public consciousness. We are now living in an age of transparency.

Visualize Your Entire Supply Chain Through Critical Tracking Events

Any given food supply chain is comprised of an incredible number of events—make sure you're tracking the most important events for improving supply chain efficiency and quality control.  Join us on November 21st for our live demo on leveraging Critical Tracking Events (CTEs) to access a detailed view of your supply chain. 

Red Lobster Achieving Supply Chain Transparency Across 700 Restaurants with FoodLogiQ Connect

“Thanks to FoodLogiQ, we now have full visibility into our supply chain. For a company like Red Lobster, that is essential.” — Red Lobster Total Quality and Food Safety Specialist Alyscia Ingram.

In the world of restaurant supply chain, we all crave visibility, data accessibility, and traceability; without that valuable insight, it’s extremely difficult to make informed business decisions. On the other hand, when you have a clear, big-picture view of your suppliers and processes, you can save time and money while delivering on your brand promise to customers.