Food safety, traceability and sustainability blog

The 2019 WSJ Global Food Forum: Consumers Trends, Traceability, and Food Efficiency Take Center Stage

FoodLogiQ’s Chief Marketing and Strategy Officer Katy Jones examines key insights from the 2019 Wall Street Journal Global Food Forum including the changing consumer, how traceability is gaining momentum, and why food waste is a focus at the farm-level.

Speakers at yesterday’s WSJ Global Food Forum set the stage for valuable ongoing discussions about the risks and opportunities driving the future of global food business. The event took place in New York City, bringing together leaders from agribusiness, technology, economics, and government. The program tackled numerous issues facing the food industry—from the impact alternative meats and startups are having on established markets, to the role data, traceability, and automation will play in the changing landscape of agricultural labor and supply chain transparency.

FoodLogiQ to Speak at FoodCon 2018

Company’s co-founder Andy Kennedy and Food Safety Solution Engineer Bryan Cohn to present at annual food conference

On December 5, 2018, the business schools of the University of North Carolina - Chapel Hill, North Carolina State University, and Duke University will co-sponsor FoodCon, an annual conference that celebrates the food and agri-business community in North Carolina.  Its goal is to bring together a diverse audience of students, community members, and business professionals who have a shared interest in the sustainable food industry. Duke Fuqua’s MBA Food and Agriculture Club will host the 2018 event at Duke’s Fuqua School of Business.

Consumer Demand for Supply Chain Transparency and Fresh, Local Food Drives Farm-to-Table into Fast Casual Dining

Consumer preferences for healthy, nutritious food continue to drive trends in the food industry. The farm-to-table concept, which involves reducing the distance food travels before it arrives at the consumer’s table, is an old but still relevant concept. Farm-to-table sources food through as few intermediaries as possible and uses ingredients in their freshest state.

Not only are consumers thrilled to have same-day harvests on their plates, they are increasingly drawn to brands that demonstrate sustainability and supply chain transparency. This presents several opportunities for food businesses.

Food Packaging: Finding the Balance Between Function, Trend and Food Safety

Finding the right food packaging for your product is a balance between function and consumer trends. Today’s consumers want packaging to do less damage to the environment. Food packaging must also represent your brand, provide nutritional information, keep food fresh and safe, all while enticing consumers to purchase your product. What is the balance between food safety and marketable design when it comes to food packaging?

Food Companies Embracing Transparency in Sustainability Practices are Connecting with Consumers

Consumers crave authentic engagement with the food they buy. Brands that are winning market share are backing up marketing claims with food supply chain transparency. Consumers are looking more closely at who is producing their food. Millennials especially are seeking more detailed information about sustainable food options. How can you share your brand's story in a way that will appeal to this need for authenticity?