The “Grocerant”. Restaurant-quality, fresh food offered within the convenience of a grocery store setting. And unlike the catchy, hybrid names of famous celebrity couples, this concept is here to stay. Retail grocery chains are raising the bar on their foodservice offerings and by doing so are attracting the coveted Millennial generation, according to recently published research by The NPD Group.
In-store dining and take-out of prepared foods from retail grocers has grown nearly 30 percent since 2008, and accounted for 2.4 billion in foodservice visits and $10 billion of consumer spending in 2015, according to NPD’s recently released report, A Generational Study: The Evolution of Eating.