Consumer Demand for Supply Chain Transparency and Fresh, Local Food Drives Farm-to-Table into Fast Casual Dining
Consumer preferences for healthy, nutritious food continue to drive trends in the food industry. The farm-to-table concept, which involves reducing the distance food travels before it arrives at the consumer’s table, is an old but still relevant concept. Farm-to-table sources food through as few intermediaries as possible and uses ingredients in their freshest state.
Not only are consumers thrilled to have same-day harvests on their plates, they are increasingly drawn to brands that demonstrate sustainability and supply chain transparency. This presents several opportunities for food businesses.