Food safety, traceability and sustainability blog

Bareburger Delivers on Transparency Brand Promise by Digitizing the Supply Chain

Consumers are demanding more transparency from food companies. They are seeking out  brands that are sourcing foods from local, organic farms that have dropped GMOs and those that avoid preservatives and chemicals. They are gravitating to companies like Bareburger who are including this transparency information in their marketing through labeling and advertising. Through greater traceability and sharing this information, food companies can strengthen their brands and earn customer trust, loyalty and more purchasing power.

To meet customers’ demands for local and organic ingredients, Bareburger looked to FoodLogiQ to help streamline supplier management, create supply chain visibility and mitigate supplier risk.  

FoodLogiQ CEO Moderates Future Food-Tech New York Panel Featuring Chipotle and Bareburger

The Session Explores Food Safety and Traceability from the Supply Chain Perspective

Dean Wiltse, FoodLogiQ’s CEO, will lead a panel discussion at the Future Food-Tech New York conference on June 7. Joining Wiltse are FoodLogiQ customers, Arturo Tanus, Produce Safety Manager at Chipotle Mexican Grill and Eric Kinniburgh, Chief Operating Officer at Bareburger.

Supply Chain Visibility Among Major Themes at 2017 TPA Supply Chain Conference

IPC/SUBWAY® to speak on supply chain visibility in panel discussion

FoodLogiQ will be among over 500 retailers, manufacturers, and technology solution providers convening in San Diego next week for the 2017 TPA Supply Chain Conference. Contributing to the industry-driven sessions, FoodLogiQ customer IPC/SUBWAY® will speak on the importance of supply chain traceability on May 2, 2017. The 7 Habits of the Highly Transparent Supply Chain session will explore how to ensure both quality and transparency while maintaining operational efficiencies within the food supply chain. Attendees will learn how to align corporate vision and leadership with process improvement and the enabling technologies. 

Five Guys Selects FoodLogiQ to Connect Global Supply Chain

We are proud to announce that Five Guys Burgers and Fries has selected our FoodLogiQ Connect platform for global supply chain visibility, streamlined supplier management, and quality issue tracking and reporting.

Why Consumers Will Pay More for Complete Transparency

For today's consumer, giving them just the product information required by law on a label is no longer enough.

In the report "Driving Long-Term Trust and Loyalty Through Transparency," Label Insight surveyed more than 2,000 consumers around transparency and whether it affects their trust or loyalty toward a food brand.

In this post, we'll look at why providing transparency to a consumer is the clear choice, especially when a consumer will look elsewhere if you don't provide it. Without transparency, you're ceding control of your brand promise to a 3rd party.