The first barcode was scanned at a grocery store in Troy, Ohio in 1974. In an instant, the unassuming pack of Wrigley’s Juicy Fruit gum associated with the barcode instigated a new era of data-driven food retail. The group behind administering the standard encoded in the U.P.C. label? An entity called the Uniform Code Council (UCC), which has evolved into a non-profit dedicated to maintaining such standards world-wide. That organization is now known as GS1.