Food safety, traceability and sustainability blog

5 Ways You Can Build a Brand on Food Safety

Consumers are willing to invest in products from transparent companies that promote food safety best practices. Integrating food safety into your brand can protect your customers while building trust.

When it comes to food data, consumers have voiced their opinions loud and clear: they demand truth and transparency about the products they buy. Many brands are developing messaging to address this shift in the market, taking advantage of the premium customers will pay for insight into their food; Response Media’s 2017 study found that over half of consumers would pay anywhere from 50% to 100% more for transparent fresh and packaged food products.

Food Safety at the Farmers Market

Many food businesses begin at local farmers markets. They are a fantastic way to get the word out about your new product and to get valuable feedback directly from consumers. Fresh produce, small-batch jams, and locally-made baked goods straight from the producer make these markets a popular destination for thousands of people. Farmers markets are ideal for creating relationships between businesses and local customers. Whether you are at the market with a new product or one that has repeat customers, selling local doesn’t mean food safety should be ignored.

Inaugural ‘World Food Safety Day’ Recognizes Important Work of Food Safety Professionals

Theme is set for June 7 event: ‘Food Safety, Everyone’s Business’

Your company’s food safety culture is a direct reflection on the importance of food safety within your organization. When everything is operating smoothly, it’s easy to take for granted those food safety professionals who tirelessly build and maintain your food safety program while indirectly helping to support your company’s brand and reputation.  

Creating Buy-In for Food Safety Technology

Join us on Thursday, December 6th, 2018 at 1:30 pm ET for a live webinar when FoodLogiQ will talk with Sharan Lanini, Director of Food Safety at Pacific International Marketing, and Eric Moore, Director of Food Safety & Regulatory Compliance at Testo, about creating buy-in for food safety technology.

10 Things to Consider When Purchasing Food Safety & Traceability Software

So the time is right, and you're ready to move forward with purchasing a food safety and traceability software solution. But where do you start? There are many factors to consider when making such an important decision, and the variety of product options can be overwhelming.

Join FoodLogiQ, CAVA, and FastCasual.com on Tuesday, November 27th, 2018 at 2:00 pm ET for a live webinar to help guide your journey to selecting a tool that provides supply chain visibility and transparency.