Food safety, traceability and sustainability blog

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Food Recall Management: How Food Recalls Affect Consumer Buying Habits and What You Can Do About It

Food recalls and withdrawals are inevitable in the food industry. From a marketing perspective, preserving your brand reputation while ensuring consumer safety during food recalls is a priority. Understanding consumer responses to food recalls is also crucial for proper food recall management. How do you maintain customer loyalty while managing a food crisis?

Fast Food Trends in 2018: Where Does Social Media Fit In?


The food industry is fast-moving when it comes to responding to consumer preferencesSocial media allows information to be shared instantly to millions of people. It’s an opportunity for the food industry to listen and engage with consumers.

In the article “How to Use Social Media as a Test Kitchen for Your Brand,” QSR Magazine social media turned sweet tea-loving guests of McAlister’s Deli into fans of a new green tea option. McAlister’s asked the question, “Who’s talking about green tea and what are they saying?” to determine trends and preferences. They discovered that flavored green tea was more popular on social media. Consumer feedback allowed the company to create a niche flavor that would represent their  brand and resonate with tea drinkers.

FoodLogiQ Continues Thought Leadership on the Topic Taking the Business World by Storm: Blockchain

Read any current business blog or publication, and you’ll probably find multiple articles on the subject of blockchain.  The topic has become the center of attention throughout the world of business and industry, continuing to stir up questions and conversation about its relevance and impact on our economy. Touted as revolutionary for everything from banking to health to food, blockchain makes a whole host of promises; however, the jury is still out on whether this ‘Superman’ of technology can really save the world.

Food Packaging: Finding the Balance Between Function, Trend and Food Safety


Finding the right food packaging for your product is a balance between function and consumer trends. Today’s consumers want packaging to do less damage to the environment. Food packaging must also represent your brand, provide nutritional information, keep food fresh and safe, all while enticing consumers to purchase your product. What is the balance between food safety and marketable design when it comes to food packaging?

Conduct Mock Recalls and Withdrawals with FoodLogiQ Connect


Are you prepared for recalls and stock withdrawals? Join us for a live demo of FoodLogiQ's Recall + Response on Thursday, June 28th, 2018 at 2:00 pm ET and learn how you can initiate mock recalls and stock withdrawals across all your locations simultaneously using email, phone and text.

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