Food safety, traceability and sustainability blog

1WorldSync Guest Blog: Let's Get Real! Transparency Totally Transforms Product Content

The following blog is contributed by Medha Pratap, Senior Manager, Solutions Marketing at 1WorldSync.

According to Fortune Magazine, food contamination costs the food industry $55.5 billion a year. Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior.

Enhanced Traceability Technology Aids in Prevention of Food-Related Illness

 

Containing the fallout from a food-related quality issue is never simple. It requires an all-hands-on-deck approach from several departments including legal, marketing, and finance in addition to food safety and supply chain members. It might make the news for a day or for a lot longer, but always requires a strong marketing campaign to minimize the reputational damage.

Consumer Survey Reveals Demand for Enhanced Transparency in the Food Industry

FoodLogiQ and 1WorldSync will outline how their partnership benefits food companies’ supply chain visibility goals at the upcoming GS1 Connect conference

FoodLogiQ and 1WorldSync, the leading provider of product content solutions, have published a survey that reveals supply chain transparency by food companies is a critical driver in consumer purchasing decisions and brand loyalty. Commissioned by FoodLogiQ, A Food Company’s Guide to What Consumers Care About in the Age of Transparency found that 54 percent of respondents want as much information as possible on the label, and nearly 40 percent want country of origin, allergen alerts and GMOs all identified on the label.

FoodLogiQ Unveils the Market’s First Real-Time Recall Management Solution During Upcoming Demo

See how this game-changing technology is modernizing recalls and stock withdrawals on June 15, 2017


We invite you to join our demo of Recall + Response, the first-of-its-kind recall management solution. This is the food industry’s first and only real-time, SaaS solution for recall and stock withdrawal management. This free demo will take place on Thursday, June 15, 2017 at 2:00pm EDT and registration is required.

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