Food recalls and withdrawals are inevitable in the food industry. From a marketing perspective, preserving your brand reputation while ensuring consumer safety during food recalls is a priority. Understanding consumer responses to food recalls is also crucial for proper food recall management. How do you maintain customer loyalty while managing a food crisis?
The food industry is fast-moving when it comes to responding to consumer preferences. Social media allows information to be shared instantly to millions of people. It’s an opportunity for the food industry to listen and engage with consumers.
In the article “How to Use Social Media as a Test Kitchen for Your Brand,” QSR Magazine social media turned sweet tea-loving guests of McAlister’s Deli into fans of a new green tea option. McAlister’s asked the question, “Who’s talking about green tea and what are they saying?” to determine trends and preferences. They discovered that flavored green tea was more popular on social media. Consumer feedback allowed the company to create a niche flavor that would represent their brand and resonate with tea drinkers.
Are you prepared for recalls and stock withdrawals? Join us for a live demo of FoodLogiQ's Recall + Response on Thursday, June 28th, 2018 at 2:00 pm ET and learn how you can initiate mock recalls and stock withdrawals across all your locations simultaneously using email, phone and text.
”If you’re a part of the food supply chain, it’s not a matter of if your company will be affected by a recall,” says FoodLogiQ CEO Dean Wiltse.”It’s simply a matter of when.”
FoodLogiQ, the leading SaaS provider of food safety compliance, traceability, and supply chain transparency software solutions, shared thoughts from corporate leadership today in the wake of the ongoing E. coli outbreak linked to romaine lettuce. The affected produce has sickened 172 people in 32 states and led to the death of one person in California, according to a May 16, 2018 update from the U.S. Centers for Disease Control and Prevention (CDC). Six illnesses from this outbreak have also been reported in Canada.
Supply chain traceability is key to solving quality incidents in our food system. This year has certainly started by spotlighting what is not working in food traceability. When it comes to the safety of food, traceability has to go more than one lot up and one lot back.
