As 2017 comes to a close, here's a look back at FoodLogiQ's top 5, most viewed blog posts from this year. Whether it was the impact of blockchain on the food industry or how brands are raising transparency, here they are in case you missed them...
Consumers are demanding more transparency from food companies. They are seeking out brands that are sourcing foods from local, organic farms that have dropped GMOs and those that avoid preservatives and chemicals. They are gravitating to companies like Bareburger who are including this transparency information in their marketing through labeling and advertising. Through greater traceability and sharing this information, food companies can strengthen their brands and earn customer trust, loyalty and more purchasing power.
To meet customers’ demands for local and organic ingredients, Bareburger looked to FoodLogiQ to help streamline supplier management, create supply chain visibility and mitigate supplier risk.
The food industry is experiencing a true transformation unlike anything it has seen in over 50 years. Processes are being modernized to meet FSMA compliance and food safety regulations. At the same time, there has been an overwhelming flood of consumer interest in the food they eat.
The following blog is contributed by Medha Pratap, Senior Manager, Solutions Marketing at 1WorldSync.
According to Fortune Magazine, food contamination costs the food industry $55.5 billion a year. Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior.
Containing the fallout from a food-related quality issue is never simple. It requires an all-hands-on-deck approach from several departments including legal, marketing, and finance in addition to food safety and supply chain members. It might make the news for a day or for a lot longer, but always requires a strong marketing campaign to minimize the reputational damage.
