Food safety, traceability and sustainability blog

Consumer Demand for Supply Chain Transparency and Fresh, Local Food Drives Farm-to-Table into Fast Casual Dining

Consumer preferences for healthy, nutritious food continue to drive trends in the food industry. The farm-to-table concept, which involves reducing the distance food travels before it arrives at the consumer’s table, is an old but still relevant concept. Farm-to-table sources food through as few intermediaries as possible and uses ingredients in their freshest state.

Not only are consumers thrilled to have same-day harvests on their plates, they are increasingly drawn to brands that demonstrate sustainability and supply chain transparency. This presents several opportunities for food businesses.

Smart Food Sourcing and Brand Transparency

Today’s consumers want more variety in their food, but they are also more critical of product labels. They want food supply chain transparency, especially about the origin of their products they buy. On the regulatory side, new laws stipulate a focus on preventing contaminated raw materials from getting into the food supply chain, rather than dealing with contamination in factories. For anyone involved in the supply chain, delivering on these expectations can be challenging.

Food Packaging: Finding the Balance Between Function, Trend and Food Safety


Finding the right food packaging for your product is a balance between function and consumer trends. Today’s consumers want packaging to do less damage to the environment. Food packaging must also represent your brand, provide nutritional information, keep food fresh and safe, all while enticing consumers to purchase your product. What is the balance between food safety and marketable design when it comes to food packaging?

Food Companies Embracing Transparency in Sustainability Practices are Connecting with Consumers


Consumers crave authentic engagement with the food they buy. Brands that are winning market share are backing up marketing claims with food supply chain transparency. Consumers are looking more closely at who is producing their food. Millennials especially are seeking more detailed information about sustainable food options. How can you share your brand's story in a way that will appeal to this need for authenticity?

Food Retailers are Addressing Consumer Needs and Demands for Food Safety, Quality and Transparency


The demand for fresh prepared food is growing in retail markets and creating challenges for managing the supply chain. Consumers are craving and demanding more food transparency. Food safety and quality management software ensures consumer trust of fresh prepared foods.

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