Consumers have access to more information than ever in today's interconnected world. With this comes an increased focus on transparency for businesses across the supply chain and fulfillment methods, as well as sourcing.
Supply chain resilience, competition, routes to market, consumer base, and labor contribute to the impact of consumer product trends in the food industry.
Citing a recent survey by The Food Industry Association (FMI) and Nielsen entitled "Transparency in an Evolving Omnichannel World," Supermarket News reveals what information grocery store consumers want to know.
Learn what over 2,000 US Consumers had to say about food transparency in FoodLogiQ's latest E-Book, Consumer Report: Sentiment on Food Transparency and Recall Responsiveness.
The consumer mindset about food has evolved dramatically in the last decade. With information at the tips of their fingertips, and heightened vigilance in the wake of a global pandemic, consumers’ demand for healthy, safe and ethical food products has graduated from a passing trend to a full shift in public consciousness. The modern consumer now requires the same technology-enabled experience and visibility that has become emblematic of life in the new millennium. For food brands weighing the upstart costs of keeping up with these expectations, it is important to understand how consumers value transparency.
Grasp key findings from FoodLogiQ’s survey of over 2,000 consumers in our latest E-Book, “A Food Brand’s Guide to What Consumers Care about in the Age of Transparency."
The consumer mindset about food has changed significantly in recent years. While diet fads come and go, consumers’ interest in healthy ingredients and concern about the origin of their food has graduated from a passing trend to a full shift in public consciousness. We are now living in an age of transparency.
