Food safety, traceability and sustainability blog

Consumers / Sustainability / Marketers / Transparency

Food Companies Embracing Transparency in Sustainability Practices are Connecting with Consumers

Consumers crave authentic engagement with the food they buy. Brands that are winning market share are backing up marketing claims with food supply chain transparency. Consumers are looking more closely at who is producing their food. Millennials especially are seeking more detailed information about sustainable food options. How can you share your brand's story in a way that will appeal to this need for authenticity?

Consumers / Retail Grocers / Food Safety / Traceability / Transparency / Quality

Food Retailers are Addressing Consumer Needs and Demands for Food Safety, Quality and Transparency

The demand for fresh prepared food is growing in retail markets and creating challenges for managing the supply chain. Consumers are craving and demanding more food transparency. Food safety and quality management software ensures consumer trust of fresh prepared foods.

Trends / Consumers / Food Safety

FoodLogiQ's Top 5 Blog Posts of 2017

As 2017 comes to a close, here's a look back at FoodLogiQ's top 5, most viewed blog posts from this year. Whether it was the impact of blockchain on the food industry or how brands are raising transparency, here they are in case you missed them...

Supplier Management / Consumers / Restaurants / Transparency

Bareburger Delivers on Transparency Brand Promise by Digitizing the Supply Chain

Consumers are demanding more transparency from food companies. They are seeking out brands that are sourcing foods from local, organic farms that have dropped GMOs and those that avoid preservatives and chemicals. They are gravitating to companies like Bareburger who are including this transparency information in their marketing through labeling and advertising. Through greater traceability and sharing this information, food companies can strengthen their brands and earn customer trust, loyalty and more purchasing power.

To meet customers’ demands for local and organic ingredients, Bareburger looked to FoodLogiQ to help streamline supplier management, create supply chain visibility and mitigate supplier risk.

Consumers / Traceability / Food Recalls

At the Crossroads of Food Safety and Consumer Transparency

The food industry is experiencing a true transformation unlike anything it has seen in over 50 years. Processes are being modernized to meet FSMA compliance and food safety regulations. At the same time, there has been an overwhelming flood of consumer interest in the food they eat.