Food safety, traceability and sustainability blog

A Food Brand's Guide to: The Transparency Today's Consumers Need

Grasp key findings from FoodLogiQ’s survey of over 2,000 consumers in our latest E-Book, “A Food Brand’s Guide to What Consumers Care about in the Age of Transparency."

The consumer mindset about food has changed significantly in recent years. While diet fads come and go, consumers’ interest in healthy ingredients and concern about the origin of their food has graduated from a passing trend to a full shift in public consciousness. We are now living in an age of transparency.

The 2019 WSJ Global Food Forum: Consumers Trends, Traceability, and Food Efficiency Take Center Stage

FoodLogiQ’s Chief Marketing and Strategy Officer Katy Jones examines key insights from the 2019 Wall Street Journal Global Food Forum including the changing consumer, how traceability is gaining momentum, and why food waste is a focus at the farm-level.

Speakers at yesterday’s WSJ Global Food Forum set the stage for valuable ongoing discussions about the risks and opportunities driving the future of global food business. The event took place in New York City, bringing together leaders from agribusiness, technology, economics, and government. The program tackled numerous issues facing the food industry—from the impact alternative meats and startups are having on established markets, to the role data, traceability, and automation will play in the changing landscape of agricultural labor and supply chain transparency.

A Year Later: What We Learned About the 2018 Romaine Lettuce Recall

After retailers pulled romaine lettuce off shelves in the Fall of 2018, consumers were left wondering if leafy greens were safe to eat.

Nothing alarms consumers at the grocery store more than seeing row after row of empty shelves where produce used to be. This was the scene during the nation’s largest recall of romaine lettuce one year ago. Although consumers were repeatedly reassured by the FDA earlier this year that all the affected produce was removed from retail locations, some consumers still have underlying concerns about whether the lettuce is really safe to eat.

Food Label Claims: Tips for Delivering on Your Brand Promise

What message does your brand convey to consumers on your packaging? Consumer trends have pushed for clean labels and transparency. Food and beverage brands are highly regulated regarding what types of label claims can be made and what information must be included on packaging. Differentiating packaging to stand out amongst the thousands of products on retailers’ shelves can help brands stand out. But are the food label claims delivering on the brand promise?

Recall Readiness: Lessons Learned & A Look Ahead

Recalls are bound to happen in the food industry. While no organization wants to be at the center of a major outbreak or Class I recall, all organizations throughout the food supply chain must be prepared for this reality. In 2018, we witnessed several high-profile recalls with nationwide impact. From raw foods to cereal snacks, the recalls of 2018 had a major impact on nearly all product categories. This is a major concern.