Consumers have access to more information than ever in today's interconnected world. With this comes an increased focus on transparency for businesses across the supply chain and fulfillment methods, as well as sourcing.
Consumers are willing to invest in products from transparent companies that promote food safety best practices. Integrating food safety into your brand can protect your customers while building trust.
When it comes to food data, consumers have voiced their opinions loud and clear: they demand truth and transparency about the products they buy. Many brands are developing messaging to address this shift in the market, taking advantage of the premium customers will pay for insight into their food; Response Media’s 2017 study found that over half of consumers would pay anywhere from 50% to 100% more for transparent fresh and packaged food products.
FoodLogiQ welcomes guest blogger Julie McGill, Vice President of Supply Chain Strategy and Insights, as she talks hand washing, poultry dos and don’ts, and the importance of consumer food safety education.
Last week I had the opportunity to attend a meeting of the Partnership for Food Safety Education (PFSE), a public-private collaborative that is the only nonprofit in the U.S. focusing on consumer food safety education. FoodLogiQ joined a host of food safety leaders from across the country—including PFSE partners Tyson Foods, McDonald’s, Publix and others, and federal liaisons from the CDC, FDA and USDA—to discuss key food safety initiatives. NACS hosted the gathering in Alexandria, VA.
