5 Ways You Can Build a Brand on Food Safety
Consumers are willing to invest in products from transparent companies that promote food safety best practices. Integrating food safety into your brand can protect your customers while building trust.
When it comes to food data, consumers have voiced their opinions loud and clear: they demand truth and transparency about the products they buy. Many brands are developing messaging to address this shift in the market, taking advantage of the premium customers will pay for insight into their food; Response Media’s 2017 study found that over half of consumers would pay anywhere from 50% to 100% more for transparent fresh and packaged food products.
