As a food industry professional, we don’t have to lecture you on the importance of quality products. After all, it’s your passion for healthy, sustainable food that likely led you to your career in the first place. Every day, you strive to make sure the items your brand sells to consumers not only meet federal requirements, but also exceed your company’s own high expectations. You know your dedication to excellence means success and consumer loyalty.
The definition of food safety in the consumer's eye is evolving with food safety concerns such as traceability and labeling gaining more and more importance. A recent national survey of 5,000 consumers that asked about food buying decisions showed changing attitudes about food safety. People report wanting more transparency from food producers and retailers about food safety issues, according to the 2015 Food Value Equation Survey.
From working with internal teams to managing growers, suppliers and distributors, strong communication means greater productivity, better tracking and less risk of major mistakes. A breakdown in communication can lead to delayed deliveries, stock shortages and even compromised food safety.
If you struggle with getting and keeping your supply chain stakeholders on the same page, try these five tips to strengthen communication and help your network operate more effectively.
It seems like every week, another restaurant chain is making headlines for a foodborne illness or stock withdrawal. At the same time, increasingly quality-conscious consumers hold restaurants to higher standards than ever. When managing complex modern food supply chains, how can restaurants reassure skeptical customers? Here are five ways restaurant food safety and quality experts can strengthen trust in their businesses and their industry in 2016.
Transparency is no longer a “nice to have” quality for food companies—it’s mandatory. Today’s consumers want to know as much as possible about what they’re eating: 65 percent say it’s important to understand how their food is produced, 51 percent want clear and accurate labeling, and 47 percent want clear information on ingredients and sourcing.
The most effective food organizations are using marketing materials to communicate key information consumers want to know and build deep customer loyalty. Here are five brands that are showing customers that food transparency is a major business priority.