Why Supply Chain Transparency is Critical to Your Business and Customer Loyalty
Food companies are facing unprecedented pressure to provide supply chain transparency not only to comply with FSMA and other regulations but to earn customer trust and loyalty. A recent FoodLogiQ survey of 2,000+ consumers revealed that supply chain transparency by food companies is a critical driver in consumer purchasing decisions and brand loyalty.
But transparency is not achieved overnight, especially for food companies with with complex global supply chains. We are living in a technological atmosphere where information moves fast, and consumers are more aware about the food they eat and the companies they patronize. If a company is faced with a recall or a foodborne illness; the direct costs, lost of sales and brand damage can be staggering.
But there are ways for food companies to not only provide the transparency consumers are demanding but also make it part of their strategic business initiatives to protect their supply chain.
To help support this transparency, FoodLogiQ has partnered with 1WorldSync, a leading multi-enterprise product information network. Together, we offer a whole-chain traceability solution backed by product information that delivers transparency while tackling food safety and compliance issues.
Please join 1WorldSync industry leader, Keitt Moore and myself on September 21 for a webinar on:
The challenges and market forces in delivering safe and quality food products to the consumer and driving supply chain transparency
How companies are adopting transparency and traceability to drive business goals
The technology and skills needed to ensure customer loyalty while protecting your brand