Why Consumers Will Pay More for Complete Transparency

For today's consumer, giving them just the product information required by law on a label is no longer enough.

In the report "Driving Long-Term Trust and Loyalty Through Transparency," Label Insight surveyed more than 2,000 consumers around transparency and whether it affects their trust or loyalty toward a food brand.

In this post, we'll look at why providing transparency to a consumer is the clear choice, especially when a consumer will look elsewhere if you don't provide it. Without transparency, you're ceding control of your brand promise to a 3rd party.

How Transparent Are Restaurants on Food Safety?

When it comes to food safety, how transparent are public restaurant companies? Consumers are already strident in their calls for better food safety and more transparency around ingredients, and now investors are starting to take company boards to task around their food safety efforts.

In the report "Food Safety: In a State of Transformation," Cornerstone Capital Group (CCP) examined a sample of 14 publicly traded restaurant companies to better detail just what is being disclosed about food safety efforts to investors and consumers alike.

In this post, we'll dive into the drivers behind the questions being asked by investors and consumers, including increased consumer awareness and new food safety regulations.

3 Fixes to Supply Chain Problems of Fast-Growing Food Brands

When your food company or restaurant chain first begins to take off, the growth can be exciting and—as any fast-growing brand will admit—a little overwhelming.

For the food industry in particular, high growth expansion can make it difficult to maintain your standardization processes, which can cause supply chain confusion and lead to unfortunate mistakes.

And given how important it is to establish trust with your customers, the inability to standardize your processes can make living up to a consistent and reliable brand difficult. When your customers can’t rely on a standard of quality, service and trust, your brand’s reputation is likely to suffer.

5 Restaurant Mistakes That Kill Customer Loyalty

As anyone in the restaurant business will tell you, customer loyalty is absolutely essential to success. After all, loyal customers aren’t just the ones spending money at your establishment—they’re also the people writing reviews online and telling their friends to visit. In other words, a trusting and loyal customer is worth their weight in gold. But how can you make sure your customers stay loyal?

Here are five big mistakes restaurants should avoid to maintain customer loyalty.

Blurred Lines of Food Retail and Restaurants

The “Grocerant”. Restaurant-quality, fresh food offered within the convenience of a grocery store setting. And unlike the catchy, hybrid names of famous celebrity couples, this concept is here to stay. Retail grocery chains are raising the bar on their foodservice offerings and by doing so are attracting the coveted Millennial generation, according to recently published research by The NPD Group.

In-store dining and take-out of prepared foods from retail grocers has grown nearly 30 percent since 2008, and accounted for 2.4 billion in foodservice visits and $10 billion of consumer spending in 2015, according to NPD’s recently released report, A Generational Study: The Evolution of Eating.