Between food allergies, dietary preferences and a consumer culture that is paying closer attention to what goes in their bodies, it’s safe to say your customers like to be informed. They don’t just want to know what’s in their meals—they want to know how it was prepared, where it was grown or sourced and how it was stored in between. From concerns for their own health, to ethical and environmental implications, customers have a vested interest in food safety. Today, consumer transparency is essential.
Rather than resisting this growing trend of diner awareness, your restaurant has an opportunity to offer greater transparency for your customers. By demonstrating that you understand their interests and concerns, you can establish increased trust between your restaurant and your patrons. They’ll have confidence in the product and service they receive and, in turn, you’ll have their continued business and loyalty.
Keep reading to learn three ways you can get started with improved customer transparency.