Grocery chains are now starting to follow food companies who are banning artificial ingredients from their products. The Aldi supermarket chain announced that by the end 2015 all of its branded products, which make up the vast majority of its product offerings, will be free of synthetic colors, partially hydrogenated oils, and added MSG, reports Supermarket News.
"Our decision to remove these ingredients from all of our exclusive brand foods delivers on our ongoing commitment to meet the evolving preferences of our customers,” said Jason Hart, CEO of Aldi, Batavia, Ill., in a statement. “Since more than 90 percent of the products we sell are under our exclusive brands, eliminating these ingredients will have a real impact on the over 30 million people who shop in our stores."
Over the past several years, Aldi has enhanced its offerings by increasing its selection of organic produce; including nutritional information on the front of packaging; and introducing its SimplyNature line of products which is free from more than 125 ingredients.
The retailer began removing these ingredients in 2014, and customers will begin to see these products in stores this fall, with all reformulated product lines in stores by the end of 2015.